The social media platform has a lot of unspoken rules that aren’t made clear from the get-go. Let’s just say that it’s hard to find official guides from Instagram. Since Instagram only supports 1080p video, a bitrate higher than 3,500 will produce more quality than Instagram allows on your videos-making it useless. A higher bitrate means there are more bits to process, resulting in more information and better video quality. Whereas, a bitrate is the number of bits being processed. BitratesĪ bit is the measurement of data. The H.264 is a revolutionary way of storing videos efficiently and is the best codec for Instagram videos. Without getting into too much detail, the H.264 codec is simply a way to encode your video file into an MP4 container. It’s how the data of your video files is written down into a container, like the MP4. Video CodecsĬodecs are how your video files are saved. This gives the impression of smoother videos (60 FPS). Since a video is merely a series of pictures displayed one after another, the more pictures (frames) there are in a second means that there’s more for the viewer to see. The frames per second or FPS refer to the number of pictures there are in one second of your video. Let’s clarify some of the jargon here before we continue: Frames per Second Since Instagram only supports HD or 1080p video, then a higher bitrate won’t increase your video quality. The 3,500 bitrate is widely recommended too. While a lot of articles claim that H.264 files are better, this file type is just a codec for MP4. Must be between 3 to 60 seconds long (videos past 60 seconds belong on IGTV).AAC Audio (If you edit your audio tracks separately).MP4 or H.264 Codec (Video file extension).Here are the ideal video formats and specifics for Instagram videos: This is one of the secrets to keeping your audio pristine and your video quality crystal clear when uploading to Instagram. Strap yourselves in, as we’re going to make you a professional in no time! Instagram’s Best Video Formats By the end of this article, you’ll know how to use Instagram’s four video formats, find the best Instagram video editing program for beginners, and even figure out why your Instagram Stories look blurry. That’s why we’re here to help you publish the best Instagram videos possible. More than a billion users are checking out Instagram every month, so the importance of getting your brand out there can’t be understated. Much less posting a video only to realize that the crop ruined your thumbnail.Ĭonsidering that Instagram is the haven for video advertisements, teasers, and other marketing tactics, your IG game should be on point. It’s disappointing to have a beautiful video ready and only to have it published in Minecraft quality. Next question: What about vertical vs square? Let’s take a look at the results of a recent test conducted by Buffer and Animoto.Trying to figure out the best Instagram video dimensions? But what about when we compare square to landscape? Again, square video (1:1) gets 30-35% more video views and an 80-100% more engagement compared to landscape video (16:9). In fact, according to research from Buffer, the format receives at least 59% more engagement than other post types. We know that video gets more engagement than other post types – at least on Facebook, where most brands have a presence. Now, due to the popularity of the Story format, the big question on many people’s minds is: Should we be switching to portrait? The answer (according to research) seems to be: “It depends on where you’re posting and what you’re after.” The next step was the square 1:1 aspect ratio (giving the video more screen space whether a device was upright or on its side) but due to the costs associated with tailoring existing video content, most brands skipped square video altogether. But while landscape feels natural on a TV or computer monitor, in order to watch more comfortably on a mobile screen, users have to turn their devices on their side. Up until recently, a vast majority of brands were creating videos for social media in a landscape 16:9 aspect ratio – and today, most will still do so. Buffer and Animoto ran a test to find out the effectiveness of vertical video versus square video on Facebook and Instagram.
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